Jürgen Beining has been bolstering Duravit AG’s international sales operations as Head of Europe Plus Since the start of the month.
Jürgen Beining brings more than 30 years’ experience in the sanitary sector to the table. His longstanding international sales expertise stems for instance from his stint at Villeroy & Boch, where he was in charge of sanitary ceramics in the EMEA region. His most recent role there was as head of global tableware sales.

The new position of “Head of Europe Plus” at Duravit was created partly in the context of focusing on the three-level sales approach as well as on special wholesale strategies. Consequently, Jürgen Beining will be responsible for the full range of business within the “Europe Plus” sales territories, with the exclusion of e-commerce.
Alongside the European territories, the Europe Plus region contains markets in South America and the Mahgreb states as well as Turkey, South Africa, Israel, and Russia.

Jürgen Beining is a significant appointment for Duravit thanks to his longstanding expertise in working with wholesale partners. He reports directly to CEO Stephan Tahy.