For Duravit, sponsorship has a commercial and a social dimension. Duravit supports many smaller clubs in order to strengthen the regions in which Duravit has production facilities, particularly in terms of human relations.

A close connection to sport is no coincidence: for 30 years, employees have met at Duravit's company sports club to play football, table tennis, for bowling or mountain biking.

Among the larger and better known sponsored clubs are the "Grün-Weiß Mannheim" tennis club, the handball club “Rhein-Neckar-Löwen” in the German national league and the multiple German ice hockey champions “Adler Mannheim”.

For the larger clubs, the economic motivation of the sponsorship plays a far more important role: the declared goal is to increase awareness of the brand Duravit, to enhance the attractiveness and appeal of the brand and ultimately to make it easier for retailers and tradesmen to sell the products. The positive feedback from customers and a noticeable effect on sales development are encouraging results of the sponsoring activities.