“The bathroom is currently undergoing a major transformation and, as ‘private spa,’ is becoming a primary consideration for living and furnishing specialists,” said Duravit management board chairman, Franz Kook, on behalf of the inauguration.

Bold design has remained the hallmark of the Duravit brand, and Duravit New York represents an extension of the company’s commitment to provide top-quality product to its valued clientele. As such, Duravit collaborated with Stuttgart-based architects Schmutz & Partner, who conceptualized the 590 square-meter showroom in the form of a “blue space.” This unique and experimental design approach was based on the architect’s goal to create “a flowing, floating space with a weightless atmosphere” rather than a “formal idea.”